Steps to Building a Business Website
Choosing and registering a web address (domain name)
A web address (domain name) identifies your website, not just to the world, but also to search engines. You will add the address to the end of your business emails.
A good web address is relevant to your business and is not too long. It’s also easy to remember, say, spell and type. Before you register it, make sure the name is free. We will assist in this regard.
SME Design will provide assistance so you do not make easily avoided but commonly made mistakes. You must also ensure that the domain which may be available doesn’t infringe a trade mark, business or company name.
Security and spam, how can I protect my customers?
Part of setting up a business website is making sure you can protect your customers’ information as well as your own. The credibility of your business is at stake, as is your legal and financial liability. (See the list for definitions of common security threats)
- Web hosting company protection Web hosting companies ‘as a rule’ have systems to protect against security threats and spam.
- Protection at your office Your office will need separate protection, including up-to-date virus spam filtering software.
- You’ll also need spyware, adware and an effective firewall for the security threats listed in the definitions box.
- If you are offering a website that is offering financial transactions over the web it is recommended to add a digital certificate or ‘SS!: An SSL (Secure Sockets Layer) digital certificate encrypts sensitive information as it is communicated over the Internet, e.g. credit card details. A website with an SSL digital certificate has a web address with https:// instead of http://. You can apply for a digital certificate online or your website hosting service can help you get one.
Should I accept payments offline or online?
You can set up your website so customers pay you while they’re an the website, after they leave the website, or both. You’ll need to decide how many orders per week justify an online payment processing system.
Business website payment options vary –
There are many options to choose from. Your payment system could be supplied by your web host, a third party (e.g. PayPal) or your financial institution (merchant account). You can also limit orders and payments to customers in Australia (e.g. PayMate).
To accept Visa, Mastercard etc., you’ll need to set up an arrangement with your financial institution.
|Definitions & Examples of common online security threats and nuisances|
|Spam – Being sent excessive emails you neither wrote nor requested|
|viruses and trojans & malware that harms files, slows down networks or steals vital information|
|Phishing – An email or a website designed to trick the user into giving personal details e.g. fake bank website, paypal account.|
|Hacking – illegal access to another computer system, often with intent to damage or steal information|
|Spyware and Adware – Malware that gathers different kinds of information from a computer and sends it to others without the user’s knowledge or permission|