Why is Creating Back Links Important?
Back Links still have their place as they assist your website create “Authority”. The importance of back links seems to have dropped in significance. Good quality relevant content is now even more important than ever.
But in saying that there is still value in gaining Back Links from Quality Relevant Websites.
What strategies should you use?
What kinds of links do you build?
How does anyone become “good” at link building?
There used to be strategies attempting to game the system by purchasing 100’s or even thousands of spam Back Links.
Those strategies are useless now… and only put you at risk of a Google penalty.
Only build REAL backlinks that actually make an impact on your rankings long-term.
Sustainable links will not penalize your site, and instead build trust and authority to it.
Why is Link Building Important?
Why? Because it assists your site rank for competitive terms.
- BUT………….. it’s difficult. Not many people know how to do it properly.
- PBN are still possible but are fraught with danger.
- It is now becoming increasingly difficult to “get away with spam” and not be penalized.
- Do not buy link packages
- Do not use a single method to rank a website. This is not a good long term strategy.
Quality links can be more difficult to acquire.
Many link building strategies being discussed today in forums only consist of tactics that anyone can emulate for just $5.
There are a few key identifiers which can easily tell you if your link building is effective or not.
Examples of Poor Link Building
- Scalable / can be automate
- Identifiable patterns
- Control anchor text
- Bad links are scalable
There is still the potential to purchase links but be well advised to stay away.
They sell links in the hundreds and thousands. They’re easily automated with software.
Because they’re so scalable, they also have identifiable patterns which Google’s algorithms are easily able to detect.
The third identifier is a subtle one and is not always the case. However, if you are able to control the anchor text for every link you build, chances are, the tactics you’re involved with will make your site susceptible to being penalized.
Examples of Good Link Building
- Not very scalable
- Impossible to automate
- Few patterns
- No control over anchor text
Good links, on the other hand, are not scalable at all. They’re impossible to automate with software.
As a result, they don’t contain any dangerous patterns that Google’s algorithms are looking for.
(The reason I don’t worry about having my main traffic source rely on Google)
Again, this is not always the case, but a good link will usually mean you don’t have control over the anchor text.
When you build links like this, you don’t have to worry and sweat when Google announces an update. You’ve done everything right.
Put simply, links are all about quality over quantity.
A single powerful link can increase rankings and traffic to a website significantly.
And in today’s SEO landscape, the best type of links to get are editorial links from relevant sites.
That’s no secret. An editorial link from a page that’s relevant to your own page’s content will give you more “link juice” than any other type of link.
What’s an editorial link?
It’s a link to your site that someone else places on their own website based on merit.
Links like these aren’t as easy to build as something like a blog comment, obviously since we don’t control the websites that they’re being placed on.
But… there is a simple technique called outreach that can work amazingly well, and give you an endless supply of link prospects to get these types of links from.
If you want to build niche sites that lasts long-term, you NEED to know how to do effective outreach link building.
It’s the only way to build long-lasting businesses out of a niche site. It’s the only link type of link that allows a site to grow stronger over time rather than just die off after a few months.
And it’s easier than you think!
Although there are a lot of moving parts to the strategy, and a ton of different methods you can choose to use, the most basic strategy works like this:
Step 1: Find your link prospect
This is where you find pages related to your site that you want to get links from. There are a lot of ways to find prospects, and the great thing about outreach is that there are endless prospects to get links from.
One of the easiest ways is to run your competitors’ sites into a backlink checker.
That will show you every site that links to them.
Step 2: Reach out
Imagine you ran just 10 competitors into a backlink checker.
Some of them will have thousands of links, but for simplicity’s sake… let’s just say that they each have 100 links.
Now already, that’s 1000 (10×100) link prospects.
Obviously, not all of them are going to be ideal link opportunities, but with that many… you have more than enough to choose and filter from.
That’s just 10 competitors. Even if you went up to page 5 of Google for 3 keywords, that’s 150 competitors you can run into a backlink checker.
Just to give you an idea of all the link opportunities out there waiting for you 🙂
Now all you need to do is reach out to the ideal candidates for a link!
Not everyone will say yes and link to you, but we don’t need everyone to link to us.
Remember, links are about quality, not quantity now.
With the way that we’re building links, and the type of links that we’re getting, just a handful of them are going to have a powerful impact on our site’s rankings.
This is just one outreach method out of a handful that I use personally. But it’s one of my favorites because it just works so darn well!
Links can make the difference in Offpage SEO.
I was building the same links that everyone else was building: Purchasing link packages off of Warrior Forum, and building weak spammy links like blog comments and web 2.0 links.
It was one of the biggest things holding me back from building a real business online and making a full-time income that I could rely on.
It wasn’t until I shifted my entire link building strategy to using white hat outreach methods that I finally was able to grow my niche sites into a full-time income.
This stuff works, and it works extremely well.