Can we talk a little bit about branding here? One of the most effective ways to get your brand out there to potential customers is to keep a consistent message and to use all forms of digital marketing. Even if you’ve been dragging you feet on getting completely immersed in social media and websites you …
We all want people to visit our website but there is not much point if those site visitors do not become customers. Visitors aren’t enough! There is the saying, “you should never judge a book by its cover”. But we understand perceptions are important – research has shown that we have 3 seconds to impress …
Steps to Building a Business Website Choosing and registering a web address (domain name) A web address (domain name) identifies your website, not just to the world, but also to search engines. You will add the address to the end of your business emails. A good web address is relevant to your business and is …
Do I really need to bother with SEO? There is a simple answer to this, although the process to getting to that answer is rather complicated. When you don’t address local SEO into your online presence, it is a lot like having an unlisted phone number. Some people will know you exist. Others will not. …
SEO is still all about Quality Links. You’ll notice that some people get deemed as “great link builders.” Have you ever stopped to wonder what that means? What kind of links are they building? What strategies are they using? What kinds of links do they build? How does anyone become “good” at link building? They’re …
Is the Google Algorithm Update Threat or Opportunity to your business? Google’s algorithm change came into effect this month. This algorithm amendment will effectively devalue your site if it is not mobile friendly. This will have a dramatic effect to many sites. So what does that mean for you? Many established websites that have previously …
Google Algorithm Update – Threat or Opportunity? Read More »
Your Business and Social Media Social media impacts on how businesses connect with existing customers and potential clients. It is also re-defining how businesses are marketing and branding themselves. Social media channels, including Twitter, Facebook, LinkedIn and YouTube, are continuously encouraging individuals to share content and connect with each other. Businesses have an opportunity to …
Small & Medium Business Online Survey SME With Websites The proportion of SMEs with a website remains unchanged compared to the previous year. With approximately 66% of businesses having some form of website. 9% of SMEs indicated their intention of having a website within the next 12 months. 69% of SMEs that have a websites …
What is Local SEO & is it Relevant To You? SEO or search engine optimisation is all about having your website ranking well for particular keywords or phrases to attract a specific target audience to your website in the desire of converting these visitors into customers. When do you consider using local SEO? If your …