Is SEO Dead or Does it Just Smell Funny? Recently a potential client told me that SEO was dead. Apparently he was advised by some “Expert”. I advised him that those who try to scam or attempt Black Hat tactics are finding it increasingly hard to be successful to rank. I advised them that SEO …
Recently I had a conversation with a business owner who was wondering why they were not getting any referrals from their website. It did not take long to establish that the website was ranking number 95 for the search terms they would like their website to be found for. The Client did mention that they …
Steps to Building a Business Website Choosing and registering a web address (domain name) A web address (domain name) identifies your website, not just to the world, but also to search engines. A good web address is relevant to your business and is not too long. It’s also easy to remember, say, spell and type. …
Location Based Marketing and How To Succeed. What is Location Based Marketing? Does it actually work? Why you as a small/medium business should consider it essential. We hope at this stage your business website has been updated to be compatible with mobile devices. This compatibility with mobile devices is desirable and is considered essential to …
Google mobile indexing refers to your site’s mobile version appearing on the first page of a search. Google mainly uses the content in your mobile version to rank and index and it’s known as Google mobile first indexing. Initially, the desktop version was used for indexing, but that has changed because currently, most people are …
Why isn’t my business website ranking? SEO (Search Engine Optimisation) is a dynamic field – constantly evolving. One of the reasons there is so much value in an experienced SEO professional is because, unlike other technical and marketing fields, there is no standardized academic literature for SEO. The only way to know what really …
Website Security Security has never been more important than it is now. From your one page simplest of all websites all the way to websites from largest organisations. Websites are constantly being hacked and destroyed. There is much that can be done to seal up the cracks in your website. We are predominately covering the …
First Impressions Do Matter We all want people to visit our website but there is not much point if those site visitors do not become customers. Visitors aren’t enough! “You Should Never Judge a Book By its Cover”. But we do!! But we understand perceptions are important – research has shown that we have 3 …
What are the Benefits of Blogging on Your Website? A great blog is really a great of capturing what is new with your business. Had any great wins recently? Have you completed any projects of note? The blog can serve as the foundational aspect of your content marketing strategy, fuel lead generation as well …
Is the Google Algorithm Update Threat or Opportunity to your business? Google’s algorithm change came into effect this month. This algorithm amendment will effectively devalue your site if it is not mobile friendly. This will have a dramatic effect to many sites. So what does that mean for you? Many established websites that have previously …
Google Algorithm Update – Threat or Opportunity? Read More »