Do I really need to bother with SEO?
There is a simple answer to this, although the process to getting to that answer is rather complicated. When you don’t address local SEO into your online presence, it is a lot like having an unlisted phone number. Some people will know you exist. Others will not. Regardless, none of them will be able to reach you. Since the internet has turned marketing on its ear, the key to having a successful business in today’s new technology age is to have a presence online that focuses on making connections with existing and potential customers on a personal level.
But how do you do that without spending thousands and thousands of dollars plus hundreds of hours a month working on it? Well, SEO stands for search engine optimization. There are ways in which you can attract search engines – and Google in particular – so that your website has a chance of ranking higher than your competitors.
[box]It is interesting to note that the majority of the assignments that SME Design receives is either to fix existing websites or to create new websites because the websites were simply not performing to the business owners expectations. Doing right the first time is of course best. But we can increase the traffic and conversions to your existing website.[/box]
You see, marketing online is the same as it was before the internet. You still have to get your product noticed more than your competitors. Only with the internet, you can reach people 24/7/365. Here are some tips to help you with that.
1 – Be Original In Your Content
In the age of the handy-dandy cut and paste it is comforting to note that in order to get search engines to notice your website, you have to keep posting original content.
Duplicate content will very likely result in penalising your ranking with the search engines.
The creation of original content is not so hard.
We can assist in producing quality written material for you. Just ask us.
To be seen as an authority it is wise to have quality relevant content on your website for your visitors as well as the search engines.
[box]Submit relevant, original and fresh content on a regular basis to gain credibility and to be seen as an authority by site visitors as well by the search engines.[/box]
Contact your SEO expert to see how they can assist you to gain more relevant site visitors feed the search engines what they devour the most – original content on a regular schedule.
2 – Using Guest Posts For Extra Mileage
There are two trains of thought here. Guest posting for many web entrepreneurs is an invitation to share a link to their website or project. That is an easy and effective way to get links built on a friendly, shared basis. The other argument supporting guest posts is that if you can find qualified content writers who can contribute something that further promotes your brand, it’s a better deal for you.
Sometimes the opportunity comes from testimonials submitted by happy customers. Other times it comes from a ghostwriter. Ask SME Design how we can help.
Either way, guest posts can be gold.
3 – Putting Your Best Face Forward
One distinct area where your website can stand out from those of your competitor is the way it looks. Oddly enough, the more appealing the visual is, the stronger the attraction. In other words, a cluttered, messy and clunky website is going to be a reflection of your business. If your business is “clean” and professional, your web presence has to match that.
[box]If you consider that your website is in fact an extension of your business as opposed to an add-on, you will be able to see the value differently.[/box]
It also means you will want the look and feel of your online presence to mimic the actual in-store experience as closely as possible.
4 – Expand To Use New Content Tools
So if you have gotten this far with the changes to your online web presence, good for you!
However, because the shift from dull, cookie-cutter posts to more engaging and personal content has taken place – thanks to demands from online visitors – you need to keep up.
Lucky for you there are no shortage of free online tools to assist with this meaningful task. These tools just need some knowledge to set up.
Need some ideas? There are tools for that.
Need to track what’s working and what’s not? There are tools for that.
Once you explore the options, you’ll never be stuck for something to feed those always hungry search engines.
You’ve heard it countless times before.
Content is king.
It is what will separate you and your product from the others and especially apart from your competitor.
SEO gives you that edge but in order to truly capitalize on it, you must know what the search engines use as their primary feed. Producing regular content will help, but it has to be original, something that does not already exist online. It also has to have relevance to the nature of your business in order to assist with page ranking. Your website also has to be easy to move around in and operate smoothly without delays or any other issue that may turn a visitor away.
The best websites are those that are built and maintained by web developers and not the part-time weekend store clerk. Although it does sound a tad on the complicated side, having regular visits by Google to your website is possible if you follow these simple suggestions.
For more assistance with search engine optimization, contact SME Design for advice.
We can help your business get the attention it deserves online.